Beef O’Bradys is Open for Business

Dunphy Properties is pleased to announce the opening of Chris and Teresa Overbeck’s Beef O’Bradys at Hays Road Town Center. Please visit them soon. And enjoy the article below from the Suncoast News.

From the Suncoast News

By CARL ORTH | The Suncoast News

Published: June 11, 2011

HUDSON – Beef ‘O’ Brady’s franchisees and operators Chris and Teresa Overbeck plan to open a prototype restaurant this fall at S.R. 52 and Hays Road.

August is the target date for opening the new Hudson-area location, “just in time for football season,” Chris said.

The Hudson sports-theme restaurant will complement the Overbecks’ existing Beef ‘O’ Brady’s at 18421 U.S. 41 in Lutz. The couple already have been experimenting with new products such as pizza at the Hillsborough County restaurant.

After initial success, the company asked the couple to test other new features at the Hudson site. The Tampa-based chain chose only five out of its 220 stores in 20 states to be part of the test, Chris emphasized.

“We know the area,” Teresa said. After all, they have been at it for 11 years in the Pasco restaurant business. The couple’s three children have practically grown up helping in the family business.

They have weathered the recession’s effect on the hospitality industry.

“We stayed steady catering to families,” Teresa said. “That’s what got us through the downturn.”

Opening a new location is not a decision to be taken lightly, Chris said. The initial investment can be in the range of $450,000 to $500,000.

The Overbecks believe a turnaround in the economy started by early 2011. They consider the time ripe to get the Hudson-area restaurant up and running. It will be at the eastern end of the Hays Road Town Center, the shopping center anchored by a Publix supermarket that opened in February.

“We passed it a million times taking kids to school,” Teresa said about the location. The Overbeck children have attended Bishop McLaughlin Catholic High School, about a mile north of Hays Road.

All three of the young Overbecks – Christopher, 21, John, 20, and Missy, 17 – worked at various times at the Lutz location. They have all long since become “seasoned veterans” of the restaurant industry, Teresa said.

Beef ‘O’ Brady’s bills itself as a chain of “family sports restaurants” to help define its core customer base. Sports fans will find plenty to like at the Hudson site, the couple pledges. Plans call for at least 20 high-definition TVs in the restaurant. The franchise owners intend to sponsor some local teams.

Some changes will stand out right away at the Hudson restaurant. The logo in the front window will use a different style for the Beef ‘O’ Brady’s name, not the traditional “mustache” font, Chris said.

In addition, some customers might notice a different layout and color scheme, which will include an outdoor patio and bar area.

Pizza selections will be expanded to include a “Divine Swine” meat lover’s pizza, “Tree Hugger” veggie pizza and a pizza for children.

Burgers are being upgraded to never-frozen Angus beef. “It makes a ton of difference in flavor and the way we cook it,” with seasonings such as black pepper and sea salt, Chris said.

Takeout orders will be emphasized more, since the roomy Hudson restaurant has the space to accommodate the service.

Some things won’t change, Teresa stressed. Beef ‘O’ Brady’s has developed a reputation for friendly service and a value-conscious menu. “It’s a matter of dedication” to customer service, she said.

Carl Orth can be reached at 727-815-1068 or corth@ suncoastnews.com.